Brilliant

Axe, a deodorant (not sure this is the correct translation) maker, has been making some real good advertising campaigns for quite some times now. But this new one I found via Blog de Nuit is simply brilliant ! The tag line really puts it on the limit of acceptable, but just on the limit ! And the more you look it, the more you are going to like it ! My congrats to the maker of this one.

Here are a few of previous nice ones I got by mail :